Is your Avatar like Coke, the brand?

As we interact in the real world, we recognize each other by our faces, and then we remember the other person’s name (sometimes). We see someone and say “There’s Joe from accounting”, or “there’s Mary, my advertising guru”. We do the same on Twitter. We recognize the avatar, or person’s picture, and then look at [...]

Are you authentic?

One of the challenges many people face (and may not even realize it) is the challenge of authentic communication. Be real. Be you. Have confidence in yourself (not the wild outrageous sort, but the quiet type.) Why? Because often in a social media context, we are limited to the written word and we no longer [...]

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